All the parts that come together.

Education and First Work

Five years Graphic Design at Kunstgewerbeschule St. Gallen, then I worked in advertising, design, identity design and brand development. Award winning design museum posters. A Copywriter for eight years and Creative Director at renowned Swiss and German agencies, such as JvM (Jung von Matt) Hamburg and WIRZ in Zurich. Industry-wide recognition and awards.

Leading Roles

12 years as Creative Director, Managing Director, Digital Strategy Director, Product Owner and Head of UX, Design Lead. Responsible for teams, budget, sales and new business. Providing vision and direction, finding and hiring new talent. In 2010, I led a consulting team at TBWA Switzerland. I was member of the board of directors.

Lecturer and Speaker

Three years lecturer at (Lucerne University of Applied Sciences and Arts), Business Management International bachelor programme. Speaker at corporate events, summits and organisations. Dutch innovators and entrepreneur group “Visionscapers” in 2011.

Startup Experience

Two years in San Francisco (2004–2005). First experiences with startup idea uSite, a simple website framework before frameworks like we have today existed. Two years in Sydney (2014–2015), consulting of various startups at the Fishburners Startup Hub, increased experience with agile workflows as well as Lean UX. In 2016 founding of startup idea River, with its first product, Join.


Eight years work with Product Owners, Business Analysts, System- or Feature Architects and Developers. Familiar with modern app development based on Web technology (JS frameworks, micro services) and mobile (OSX, Android). Product ownership experience, versed in agile development, Scrum and Kanban.


First journalist work for a local newspaper with 16. Concert reviews and artist interviews. Became a copywriter in advertising. Various articles on Medium, magazines, newspapers, whitepapers and presentations on topics like the relationship between humans and products they want to use. Various posts and articles about experience design.


Design should be holistic and encompassing. Deliberate, not just creative. Choices are based on information and the result should be improved until it’s solid, it works great and it has a certain level of elegance. Experienced in UX, Service Design and Identity.


The source of design lies in what motivates humans, why we do what we do. My work in Experience Design involves psychology, behavioural sciences, information architecture and, most importantly, empathy.


Currently in Liechtenstein. I’ve worked for clients in New York City, London, San Francisco, Los Angeles and Barcelona. Travel is always possible. Remote work hasn’t been an issue for the last few years.