Nothing Should Be Arbitrary

Look around you: Everything has been designed. Buildings, parks, facilities, stores, organisations, institutions, laws, regulations, every product and service—the way these things work is not by accident.

Designing an experience is at the core of what makes things work. How well something was designed defines how much we like it.

I help organisations, companies and institutions to develop better experiences for their products and services.

Designing Services

More and more products have services attached. Some are even central to a service. Products and services become one, and they are perceived as one coherent experience as well. How well a service was designed defines its success – and that of all related products.

Service Design looks at touchpoints, connections and relationships between an organisation, its staff and the customers interacting with them. It is an approach to improve the experience of all human interactions, towards in- and outside, and to develop innovative solutions to better address what people need.

Previous Work

  • Experience design consulting for a community platform, undisclosed location
  • Experience design and strategy for a learning Web app for teenagers, CodeCamp, NSW, Australia
  • Experience design and strategy for a swimming app, Mad Island Sports, NSW, Australia
  • Experience Design and strategy for a community platform, ConX, NSW, Australia
  • Experience design and strategy for various projects, Disrupt, NSW, Australia
  • Experience design and strategy for the product design of Gofar, NSW, Australia

Durst P5 Design Strategy Showcase

Durst P5 Introduction

The strategy for the Durst P5 product introduction was based on the very core of the product, so its advantage over previous technologies was used for authentic storytelling across the board.

Durst P5 Introduction

With its P5 technology, Durst introduced a large format printer with the capability to print with 5 picolitre units – a technological breakthrough in large format printing.

Durst P5 Introduction

The higher resolution of P5 printing means images appear more realistic, so it is virtually “changing your perception”. The introduction campaign used authentic portrait photos of regular people, not professional models.

Durst P5 Introduction

The concept consisted of various parts, among them an update of the entire visual design of the company, as well as new icons communicating the printing usage of each business segment.

Design Thinking

Design Thinking employs an ideology – thinking of users first – and applies it to development processes in business and practically any form of organisation.

Design Thinking is a foundation for my work, it spans across all development, from strategy over brands to the user experience in software applications.

Work With Core

In 2012 I founded Core to offer consulting, strategy and design work. Have a look, and if you are interested we can collaborate on your next project.