Core Identity System
“Core” was the name of my own experience design consulting company. I have been using the name “Core” since 2002 and it’s also my Twitter handle. In 2017 I created a new brand design for the company.
Areas of Responsibility
- Market Research
- Corporate Strategy Analysis
- Brand Assets Evaluation
- Brand Strategy
- Brand Positioning
- Brand Values Assessment
- Identity Design
- User Experience Concept